Simplifying Content Discovery on Smart TV

Client

Smart TV

Service

Product Design

Industry

Entertainment

Year

2024

We've all been there—endlessly scrolling through a sea of shows and movies, only to settle on something we've already seen a dozen times. With so much content at our fingertips, it's easy to get overwhelmed or stuck in our comfort zones, missing out on new and exciting experiences. The challenge is clear: how can we make discovering fresh content on TV feel less like a chore and more like an adventure?

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